Maya Rivera begins with a sales conversation, moves to a Northstar producer, and later hears from billing. Each person has a different job. Maya should not have to repeat the campaign goal, selected package, deadline, and constraints every time the internal owner changes.
Internal structure should stay internal
A team needs clear ownership without exposing its handoffs as friction to the client. The promise, evidence, and latest decision must cross the boundary with the work.
Let the relationship introduce the next person
Sepia gives each owner the relevant client brief and records the transfer. Maya experiences one attentive studio, while Northstar keeps accountability visible behind the scenes.