An anniversary-dinner request reaches Juniper Table through an Instagram message. An assistant copies the name into a note, but the preferred date never enters the booking path. Two days later, the team accepts another event for the same evening.
The channel is not the system of record
Clients will begin conversations wherever it is convenient. The business needs a deliberate moment when a question about dates, price, or scope becomes trackable work.
Promote the message without losing its source
Sepia keeps the original conversation attributable, creates the inquiry, and prepares the missing questions. Priya can see the date at risk before she makes another promise.