Sepia

Field Guide · April 16, 2026 · 6 min

One client. Two decision-makers. Three channels.

A relationship is rarely as tidy as a single contact field.

Noa, a founder, and a finance lead review marked-up identity sheets around a small table.
Illustrative field storyNomi Studio

Lewis & Co.’s founder sends visual feedback to Noa Kim on WhatsApp. The finance lead confirms scope by email. The decisive conversation happens on a weekly call. None of those people is “the client” alone, and no single channel contains the relationship.

Preserve who decided what

A unified history should not flatten an account into one generic thread. Roles, channels, consent, and authorship remain important even when the work is viewed together.

One account, legible voices

Sepia keeps each conversation attributable while organizing it around the shared rebrand. Noa can see the latest decision, the person who made it, and the next approval still outstanding.

Continue readingThe keys changed hands. The context should too.